July 2003
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In this issue: |
(1) NEW PRODUCTS IN THE
NEIGHBOURHOOD
Rugged 25-year DAKOTA fibreglass shingle is such a hit in the
West that it is now available in eastern Canada and the United
States. Eastern customers must look for our 10 hardy new colours:
Weathered Rock, Shadow Black, Autumn Brown, Sunset Cedar,
Twilight Grey, Boreal Green, Antique Grey, Stone Grey,
Driftwood, & Magenta Red.
Try this spirited 3-tab anywhere in the East and EMCO BP will
supply the asphalt felt FREE on your 1st job up to a maximum of
4 rolls!* **
FREE felt in Western Canada! Sell your next job using Class A
fire-rated HARMONY laminate shingles’ new colours: Beachwood
and/or Two-Tone-Grey and get the felt for that first
installation FREE up to a maximum of 4 rolls!* **
* This offer applies to registered BP Certified Roofers only and
expires December 31st, 2003.
**NOTE: For reimbursement of felt, please forward sales receipt
to 9510 St-Patrick St., LaSalle Quebec, H8R 1R9, attention
Danielle Bissonnette no later than January 15th, 2004.
For more information,
click
here.
(2) BONUS TIME!
CERTIFIED ROOFERS TAKE NOTE! Those memberships established in
2002 will be extended to December 31, 2003 at no charge
including those coupons included in the original package with a
2002 expiration date. Why?
To give you enough time to capitalize on all the perks offered
in the program including the DreamRoofs.com web hosting
capabilities.
WEBSITE HOSTING FOR BP CERTIFIED
ROOFERS IS HERE!
Get your business on the Internet without
the costs or hassles of programming, design and hosting. Let us
help with your web page. Forget design, templates, HTML…What was
that? Never mind, just call your sales rep, supply us with your
company information, and voila! a powerful yet easy-to-use
interface allowing you to create your own website in minutes. Be
part of the digital revolution and stand back. Here come
additional installation leads that your competition can’t touch!
For more information,
click here.
(3) LOCATION! LOCATION! LOCATION!
It’s all about having the right address, right? So go and check
ours out. Now more powerful and interactive than ever before, a
link to emcobp.com is essential to stay informed…and ahead of
the competition. Roof design templates, reference library, and
product specifications are all up and running, just to name a
few functionalities.
Don’t forget the leads generated for our Certified Roofers from
our consumer site:
DreamRoofs.com, and our customer service
hotline: 1-800-567-2726.
Not using the tools so readily at your disposal would be, well,
uncivilized! So talk it up with your crew and customers alike,
but be prepared. You’re sure to get more than you bargained for.
(4) ARCHITECTS LEAVING YOU MESSAGES?
Don’t be surprised if you start getting calls from local
architects! A national awareness program has begun among the EBP
representatives and the architects in their regions. Touting the
benefits of working with Certified Roofers, such as the
beneficial Extended Warranties, your next lead might just be
from that architectural firm around the corner from you.
(5) TAKE HEED OF THE HEAT
Keep your job sites rolling safely and productively during the
dog days of summer.
According to the National Institute for Occupational Safety and
Health (NIOSH), the frequency of accidents is higher in hot
environments. Lower mental alertness and physical performance
brought on by excessive heat and a corresponding increase in
body temperature and physical discomfort can cause some
individuals to overlook safety procedures or to divert their
attention from the tasks at hand. Be alert and stay safe!
Watch out for:
A. Heat Stroke
The most serious health problem when working in hot weather,
where basically, sweating becomes inadequate and the body’s
regulatory system fails.
Telltale signs:
• Hot, dry, red or spotted skin • Body temperature of 1050F
(40.50C) or higher
• Victim is confused, delirious • May have convulsions or be
unconscious
Take action!
• Call 9-1-1, an individual with these symptoms must be
hospitalized immediately.
• Place the victim in a cool area, soak the clothes with water,
and fan the person to help cool him.
B. Heat Exhaustion
Caused by the loss of large amounts of fluid by sweating, the
symptoms are similar to heat stroke.
Telltale signs:
• Sweat • Extreme weakness or fatigue
• Giddiness, nausea, and/or headache • Vomiting or loss of
consciousness may occur
• Clammy, moist, pale, flushed complexion • Body temperature is
normal or slightly elevated
Take action!
• Victim should rest in a cool place and drink plenty of
liquids.
Note: Mild cases will recover quickly, while more serious ones
may take several days and extended care.
C. Fainting
Common in those not accustomed to working in hot environments,
the individual should lie down in a cool place to recover.
Moving around, and avoiding standing immobile for long periods
of time will help prevent fainting.
Avoiding Heat-Induced Disorders
Train your crews to recognize the early signs of
heat stress. DON’T IGNORE THEM!
• Shorten the work / rest cycles – take more frequent but
shorter breaks in cool areas.
• Drink ½ to 1 cup (150 ml to 250 ml) of fluid every 15 to 20
minutes to replace the sweat lost during the day.
(8 to 12 L or 2 to 3 gal of sweat can be produced by 1 worker
every day).
• Good nutrition and adequate sleep are also important factors
in the prevention of heat related illnesses.
Take the time – educate yourself and your workers about the ways
to minimize heat stress.
(6) PEER PROFILE…BORETSKI ENTERPRISES INC.
Are you still debating the benefits of selling BP shingle
Extended Warranties?
Need some cold, hard proof? How does an 80% closing rate when
offering BP Extended Warranties sound? Like business as usual
according to Mark Winter, Business Manager for Boretski Roofing
in Belleville Ontario. Winter says: “… the majority of jobs
slated for this season have signed on with us because of the
extended warranty. It differentiates [Boretski] from the
competition.”
Keep in mind that for every warranty sold at $150 to a
homeowner, $75 of that is clear profit for your company.
“When talking to a homeowner who is going to spend an average of
$5000.00 for a new Harmony laminate roof, an additional $150 for
that extra 5 years of full coverage is a drop in the bucket. I
tell them they have to take it; whether a first time homeowner,
or a retired couple, it only makes good sense,” says Mark.
Owned and operated by Tom Boretski, who founded the company in
1981, his 6 man team has built a sound reputation based almost
exclusively on referrals due to their quality workmanship and
full offering of BP products.
Installing over 17 000 bundles every season, from 3-tabs to
high-end laminates such as Eclipse, Boretski Enterprises is the
forerunner among BP Certified Roofers throughout Canada.
Think you can catch ‘em?